BRAND
Mucho Bars
Video ad
Static ad
Static is fully hand-designed by me without using AI.
- Creative angle
- You don't need to eat 5 meat and vegetable meals per day to bulk up.
- Headline
- Gym meals don’t have to be bland
- Body copy
- This isn't just another protein bar. This is a full meal. ✅💪 34g Protein 🍽️ Fills you up for 4+ Hours ❌ No Processed Sugar 🤩 Crispy. Crunchy. Chocolatey.
- CTA
- Click to get yours shipped today
Why does this work?
We eat first with our eyes, so this static ad is leaning heavily on the great food styling in the photo of the bars. It’s also using alliteration to make the words on the ad easier to digest. Visually, a subtle dark background on the left makes it seem like the less desirable option because there is the air of a “dark cloud” over those 3 typical food choices of a bulking-up gym rat. The “you vs. swole guy” appeals to a target persona that wants to fit in and do what others are doing to see better results in the gym and on their body. Finally, using the words “protein” and “swole guy” in the ad speaks directly to our target ICP.