Work sample / Portfolio brand samples

8 Sleep

Brand type: Home
Skills used: Ad Strategy · Creative Direction · Copywriting · Data-driven Analysis · AI Statics

01Concept 1

Video ad: voiceover + B-roll style

02Concept 2

Static ad: native style

8 Sleep native static ad, concept 2 — Native style

Why this works?

Native ad that fits right into the feed and is relatable immediately. The person watching is either of the 2 people shown in the ad. They are either adjusting the thermostat or they are trying to get a good night’s sleep. They both know it’s a problem (i.e. problem-aware), but they aren’t solution-aware just yet.

03Concept 3

Static ad: native style

8 Sleep native static ad, concept 3 — Native style

Why this works?

Directly touches on the pain that they are actively having. One partner is hot and the other is cold. They are both frustrated and want to sleep well. It shows them the ideal of how they can sleep through the night. Additionally, it’s a native ad type so it doesn’t immediately come off as an ad.