BRAND

Snuggle Puppy

Brand type: Pet
Skills used: Ad Strategy · Creative Direction · Copywriting · Data-driven Analysis

01Concept 1

Video ad

02Concept 2

Static ad

Static is fully hand-designed by me without using AI.

Creative angle: Show a pet owner what it will look like when their puppy is sleeping peacefully due to the Snuggle Puppy.
Headline: Get your sleep back
Body copy: Hey new puppy mom & dad! Your puppy can actually fall asleep quickly. The Snuggle Puppy is a warming, realistic-feel heartbeat toy that is the perfect replacement for your puppy’s former littermates. 🐶 No more: ❌ howling before bed ❌ sleepless nights ❌ exhausted mornings ❌ puppy anxiety It’s bedtime on easy mode 😴
CTA: Click to order this sleep saver.

Why does this work?

Highlights that it’s for new puppy owners and addresses the problem of their puppy not sleeping at night. It explains the issues that the Snuggle Puppy can help fix for the pet owner. Also, it uses emojis strategically to reinforce the message that you and your puppy can sleep without all the problems they’re experiencing now. Finally, it uses VoC in the CTA by using the phrase “sleep saver.”