Correxiko
Video ad
Explain data-driven reasons why the ad will work and call out buyer persona gaps to perform ad testing on. Then, take a data-driven analysis approach to writing a video ad script brief and give creative direction to a UGC creator to film clips.
Tip: listen to the full video walkthrough at 2x speed.
Static ad: before & after
Select a static ad that hasn’t done well and take a strategic approach to improving the creative.
The after static is fully hand-designed by me without using AI.
Why does this new ad work?
This after ad is using Bernbach’s style of using free space to draw the eye to the things that matter. It is also highlighting only benefits and while it doesn’t explicitly say this is for women that are 40+ it is implied so that the ad has less text which makes it easier to digest. Then, the “Shop Now” CTA tells the viewer what to do next.
Why didn’t the before ad work?
The before ad leaves the reader’s eye unsure where to go since it has a whopping 13 rows of text + an image to digest. Moreover, the image has movement in it, so that adds to the processing the buyer has to do. The buyer is experiencing a lot of silent friction.
UGC AI video ad
Demonstrate ability to use both UGC and text on screen to garner views on a music-only ad. This is designed to show how I pair ethical AI usage and strategic ad scriptwriting to counter a skeptical buyer.
AI UGC example I created using my photo.